What Chatbot Marketing Is and How to Use It In Digital Marketing

Customers are familiar with marketing chatbots and expect them to show up on business chat lines. Facebook Messenger popularized them and soon after many companies started implementing automated assistants all over their platforms. It was a bumpy road, but in the end, bots became a staple of digital marketing.

Rule-based chatbots are programmed to respond the same way each time or respond differently to messages containing certain keywords. AI chatbots use machine learning (ML) and natural language processing (NLP)  to understand the intent of the message received and adapt the responses in a conversational manner. IBM watsonx Assistant automates repetitive tasks and uses machine learning (ML) to resolve customer support issues quickly and efficiently. Virtual assistants powered by conversational AI, on the other hand, have a more comprehensive range of capabilities. They can handle a wide variety of tasks, from answering questions to conducting more complex, dynamic conversations. Conversational AI relies on artificial intelligence and machine learning algorithms to understand and generate responses much closer to those one might expect from a real person.

Proven Ways to Use Chatbots for Conversational Marketing

The virtual assistant asks customers a series of questions about their preferences. This allows it to recommend specific items of clothing and outfits. H&M’s bot is a good example of how marketing bots engage customers and promote products and services. This includes spreading blog posts, podcasts, videos, or other forms of content. Such approaches save time and create a smooth experience for your customers.

Agents free of mundane work can focus on complex tasks, develop new skills, and find better ways to handle their jobs. Chatbot marketing (also known as conversational marketing) has been the go-to approach to advertising for some time now. We’ve all had a chance to experience it in different ways and with different outcomes.

Time to switch: Your step-by-step guide to adopting a new customer service platform

Somehow making a single purchase meant brands had permission to email you every day from now until eternity. Vedant Misra, artificial intelligence tech lead at HubSpot, explains how personalization drives repeat users. The sports team scores extra points for creating a personalized marketing experience as well.

This may also include support beyond sales such as delivery tracking and refunds. Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. Social media especially demands a mix of writing, visuals, and video content, almost non-stop. To help you manage your social media more efficiently, consider these tools designed to save time and boost your productivity.

Chatbot marketing basics (skip if you already know what chatbot marketing is)

She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built chatbot in marketing her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media. Chatbots can play a role in that connection by providing a great customer experience.

• Bots with clear intent and proper execution are best received by customers and contribute to your digital marketing success.
• These chatbots can be integrated into various messaging platforms, websites or mobile apps to interact with customers and prospects in real-time.
• In addition to understanding intent, gauging user sentiment is equally vital.
• Plus, a fun chatbot personality alone can increase survey completion.
• As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in.